ABOUT CHIEF MARKETING OFFICER (CMO) COUNCIL™

CHARTER & DESCRIPTION

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 3,500 members control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it's strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), the Individualized Relationship Marketing (IRM) Center, Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME).

Companies represented include:

WORLDWIDE COVERAGE

The CMO Council network is continuously searching the global community for top-ranking decision makers. Our current community spans 72 countries around the globe, offering in-region insights to hi-level marketing successes. Below is a partial list of these countries:

PROGRAMS & SERVICES

The CMO Council creates programs and services designed to add to the intellectual capital of the leading marketing thinkers that are members of the Council. Some of these programs and services include:

• Thought leadership surveys and studies
• Advocacy initiatives around strategic agendas
• Intimate peer networking programs and events
• Regular convocations and gatherings
• Discussion groups and invention sessions
• Web conferences, online dialogues and webcasts
• Article sourcing and media commentary
• Knowledge bank and content archive
• Monthly eNewsletter & special eBulletins
• Career opportunity referral
• Internship placement

VALUE & BENEFITS

The CMO Council's programs and services can be invaluable to members seeking to network and engage with others in the field. Many members are prolific producers of thoughtful content, views and opinions. These are frequently never captured, recorded or syndicated to others in the industry. Marketing is in a continuous state of change and staying current with the latest practices, processes, technologies and methodologies is a perennial problem. The Council's programs and services are designed and supervised by veteran marketing professionals, none of whom possess any particular agenda or vested interest. For those who are qualified to enter the CMO Council ranks, rich opportunities are available to participate in thoughtful, stimulating interactions. New channels and avenues are accessible for the presentation of views and opinions. New mentoring roles can be assumed and greater visibility and stature can be obtained in the industry. This is an enlightening, engaging and rewarding experience.

MEMBERSHIP CRITERIA

Membership is open to top-ranking corporate marketing decision makers only, not consultants or agencies. Members should have at least 15 years of marketing experience and have held executive management positions at new venture, emerging growth or established enterprise organizations. Nominees must have demonstrated marketing prowess, a proven track record of accomplishment, and leadership in evangelizing marketing and branding practices.