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New! Customer Affinity from Optimized Content Delivery: The variance in customer experience across 25 major brands more »
Scenarios and Solutions: Mapping the Traps and Sales Effectiveness Gaps more »
Closing the Gap Report: Many companies still lag in their ability to align sales goals with marketing activities.
more »
Driving the Bottom Line Report: A "scorecard" that highlights multinational company trends.
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Business Gain From How You Retain:
Data-rich companies are struggling to retain customers.
more »
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Conference on Customer Management
November 16 - 19, 2008
Anaheim, CA
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DMA Luncheon: Individualized Relationship Marketing
November 19, 2008
Burlingame, CA
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Giving Customer Voice More Volume Dinner Dialogue
November 19, 2008
Palo Alto, CA
more »
CMO Summit North America
Dec 10 & 11, 2008
Northern California
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Protection from Brand Infection, a new strategic interest study, will focus on enterprise brand protection and brand image and integrity issues. more »
Precision Promotion will assess the adoption and uses of technologies, solutions and services that drive deeper interaction and communication with customers. more »
Calibrate How You Operate will focus CMO attention on how to optimally structure, resource, and run today’s digitally driven, customer-centric, global, cross-cultural marketing organization. more »
Giving Customer Voice More Volume will explore how using always-on listening and feedback systems can improve customer advocacy and experience. more »
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