CMO COUNCIL : The Peer Powered Network

Chief Marketing Officer
Council Worldwide

about

advisory board

events

sponsors & affiliates

NEWS FLASH

05.11.09 Trademark Trespassing and Knock-Off Nightmares are Big Challenges for Brand Marketers, Reports CMO Council A new CMO Council study on protection from brand infection reveals marketers fear the poor economy will encourage the spread of brand fakes, frauds and infringements. Read More »

05.04.09 Good Advice for Bad Times CMO Council Executive Director Donovan Neale-May and CMO Council Vice President Liz Miller share recession advice with Deliver magazine, warning brands against making hasty program cuts and offering ways for marketers to identify potentially lucrative new opportunities. Watch Video »

04.22.09 Partnership with Puerto Rico's Leading Sales and Marketing Group to Expand CMO Council Presence in the Caribbean Alliance between the CMO Council and the SME is announced at the SME 2009 Annual Assembly More »

SURVEYS & REPORTS

EVENTS

PROGRAMS

New! Protection from Brand Infection: Marketing's Fight Against Frauds, Fakes and Infringements more »

Marketing Outlook 2009: The CMO Council Annual Global Benchmarking Study more »

Calibrate How You Operate: Improving Marketing Yield, Visibility and Process more »

Giving Customer Voice More Volume: How companies measure and optmize customer experience more »

Routes to Revenue: The adoption and use of solutions that drive deeper interaction with customers more »

Customer Affinity from Optimized Content Delivery: The variance in customer experience across 25 major brands more »

Direct Marketing Association Seminar: Optimize & Maximize
May 13, 2009
New York, NY
more »

BtoB Online Netmarketing Breakfast
May 20, 2009
Chicago, IL

Global Sales Science Institue
(GSSI) Conference
June 3 - 5, 2009
Clermont-Ferrand, France

eTail Europe
June 9 - 10, 2009
London, England
more »

Business Gain From How You Retain Dinner Dialogs
June 17, 2009 | Los Angeles
June 24, 2009 | Chicago
more »

Submit An Event

Registering an event with the CMO Council is free.
Submit An Event »

The Customer Economics Forum provides resources to improve understanding of customer economics, customer aquisition, customer retention, and customer insight. more »

Getting a Business Lift from Loyalty will assess the operation and innovation in loyalty club programs and the mobilization of loyalty club members as advocates for new or repeat business. more »

The Customer Experience Board will bring marketers together from leading service provider organizations to promote best practice adoption. more »

Protection from Brand Infection will focus on enterprise brand protection and brand image and integrity issues. more »

Giving Customer Voice More Volume will explore how using always-on listening and feedback systems can improve customer advocacy and experience. more »

More than 4,000 members are currently represented on the Chief Marketing Officer (CMO) Council, including top decision makers controlling more than $120 billion in global marketing expenditures for many of the world's foremost brands. These span technology, telecommunications, electronics, consumer packaged goods (CPG), hospitality, retail, financial services, travel and tourism, professional service, manufacturing, automotive, oil & gas, health care, pharmaceuticals, AEC, and other sectors. Leading CMO Council underwriters and content partners have included Oracle, Deloitte, Alterian, Satmetrix, Amdocs, Mark Monitor, The Wall Street Journal, Symantec, United Business Media, IDG, CSC, SPSS, The Economist, Yahoo!, Google, IBM, D&B, Xerox, Boston Consulting Group, and Ricoh/IBM Infoprint Solutions.