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Chief Marketing Officer
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NEWS FLASH
11.14.08 Congratulations to Jeff Hayzlett, Business Marketer of the Year Join the CMO Council in congratulating Advisory Board member Jeffrey Hayzlett, who was named Marketer of the Year by BtoB Magazine. Hayzlett will speak at the upcoming 2008 CMO Summit. More » 11.10.08 Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing Reinvent Mobile Initiative to Give Millions of Mobile Computer Users More Say in What Technologies and Designs Come to Market. More » 11.07.08 CMO Summit Panel Will Explore Impact of Global Mega-Mergers on Marketing Resources, Operations and Strategies Corporate marketers at HP, Symantec, SIRIUS XM Satellite Radio and JPMorgan will engage in an active discussion with one of Deloitte Consulting's global experts in merger management. More »
SURVEYS & REPORTS	EVENTS	PROGRAMS
New! Customer Affinity from Optimized Content Delivery: The variance in customer experience across 25 major brands more » Scenarios and Solutions: Mapping the Traps and Sales Effectiveness Gaps more » Closing the Gap Report: Many companies still lag in their ability to align sales goals with marketing activities. more » Driving the Bottom Line Report: A "scorecard" that highlights multinational company trends. more » Business Gain From How You Retain: Data-rich companies are struggling to retain customers. more »	Conference on Customer Management November 16 - 19, 2008 Anaheim, CA more » DMA Luncheon: Individualized Relationship Marketing November 19, 2008 Burlingame, CA more » Giving Customer Voice More Volume Dinner Dialogue November 19, 2008 Palo Alto, CA more » CMO Summit North America Dec 10 & 11, 2008 Northern California visit website » request invite » sponsorship » Submit An Event Registering an event with the CMO Council is free. Submit An Event »	Protection from Brand Infection, a new strategic interest study, will focus on enterprise brand protection and brand image and integrity issues. more » Precision Promotion will assess the adoption and uses of technologies, solutions and services that drive deeper interaction and communication with customers. more » Calibrate How You Operate will focus CMO attention on how to optimally structure, resource, and run today’s digitally driven, customer-centric, global, cross-cultural marketing organization. more » Giving Customer Voice More Volume will explore how using always-on listening and feedback systems can improve customer advocacy and experience. more »

More than 3,500 members are currently represented on the Chief Marketing Officer (CMO) Council accounting for well over $600 billion in aggregated annual revenues. These include top decision makers controlling more than $100 billion in global marketing expenditures for many of the world's foremost brands spanning the technology, consumer product, electronics, telecommunication, foodservice, financial services, travel and tourism, consulting, lifestyle products, automotive industries and beyond. Leading CMO Council underwriters and content partners have included AT&T, Symantec, CMP Technology, CSC, ClickZ, eMarketer, Yahoo!, Cognos, Google, WebTrends, Biz360, Factiva, Oracle, IBM, Xerox, Boston Consulting Group, and Forbes.

NEWS FLASH

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