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CMO COUNCIL™ LATIN AMERICA
PROGRAMS
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CLOSE 
The mandate of CLOSE will be to champion best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
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BUSINESS GAIN FROM HOW YOU RETAIN
The initiative, entitled Business Gain from How You Retain™, will assess the degree to which major brands are unifying and centralizing customer data, undertaking effective marketing analytics, and embracing advanced segmentation strategies to minimize customer turnover and maximize the profitability of individual customer relationships. |
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MARKETING OUTLOOK 2008
Each year, the CMO Council benchmarks the state of Marketing. From the challenges ahead to strategic priorities, the Marketing Outlook initiative is the largest independent assessment of marketing executives available today. This year we are polling senior marketers to find out where they are allocating and focusing resources for the coming year. All input will be combined to provide a definitional assessment of the challenges and opportunities ahead in 2008. |
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POWER OF PERSONALIZATION
The Power of Personalization is a new CMO Council thought-leadership initiative whose focus is on gaining in-depth insights into the relevance, value, and importance of personalized communications as a vital component of marketing campaign planning. |
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DRIVING THE BOTTOM LINE FROM THE FRONT LINE
Driving the Bottom Line from the Front Line is a global research initiative undertaken by the Chief Marketing Officer (CMO) Council that focuses on helping multinational companies to improve the design and execution of their go-to-market strategies. The program is one of the first international studies of its kind and research with senior marketing and sales officers explore the critical determinants of how companies build capabilities to deliver marketing and sales results in a repeatable and systematic manner. |
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DEFINE & ALIGN
The CMO Council and researchers at Northwestern University's Kellogg School of Management are undertaking a major research effort to define the emerging role of the Chief Marketing Officer in North American corporations. The study, entitled Define & Align the Chief Marketing Officer will be a 360-degree fact-finding effort conducted by the CMO Council and faculty and post-graduate students at the Kellogg School of Management. It will further empower CMOs and enhance the value of this relatively new position in the executive hierarchy by better defining the role, responsibilities and authority of the top marketing officer in today's technology and telecommunications corporations. The study will gather both qualitative and quantitative insight into the subject, including interviews with 25 CMOs and, where possible, their CEOs, followed by a survey of a broader set of marketing and non-marketing executives. |
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SECURE THE TRUST OF YOUR BRAND
Media scrutiny, public awareness and customer concern about security threats and failures are on the rise across every sector of business, public and consumer life. As a result, security has become an issue with significant implications for the relationship between businesses and their customers, suppliers, partners and investors. In response to this still-emerging business and marketing issue, the CMO Council is conducting the first major global study that catalogues the experiences and perceptions of consumers, corporate marketers and business executives worldwide, to provide a 360 degree view of how security and IT integrity influence brand assurance, confidence and value. |
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cmo council latam
facts & stats 
