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March 27, 2009 
CBD inTouch: Want to Engage Customers? The Answer Lies Within.
March 27, 2009
MyCustomer.com: Data silos and digital metrics disrupt marketing
March 26, 2009
eCommerce Times: Recessionary Times Call for Recessionary Marketing
March 24, 2009
MyCustomer.com: Marketing and IT must unite to beat the recession
March 24, 2009
The Big Fat Marketing Blog: Marketing Outlook 2009
March 23, 2009
SiliconRepublic: Marketers slow to strengthen ties with IT
March 23, 2009
MinOnline: Marketing Budgets Holding Up Despite Economy
March 20, 2009
Customer Strategy: Marketers concentrating on performance and customer insight
March 20, 2009
The Hotel Marketer: CMO Marketing Outlook Report - Efficiency and Insight Key Focus in 2009
March 18, 2009
Forbes.com: In Pictures: Marketing Outlook For 2009
March 18, 2009
Best Spa Hotel News: Marketers Whet Pencils And Focus In ‘09, Budgets Holding Up But Performance, Know-How And Insight Are Key Mandates
March 18, 2009
Hospitality Trends: Marketers Sharpen Pencils And Focus In '09, Budgets Holding Up But Performance, Efficiency And Insight Are Key Mandates
March 18, 2009
The Canadian Press: Irresistible pitches get best of consumers; more marketing during tough times
March 18, 2009
MarketingCharts: Optimistic CMOs: Budgets & Jobs Stable, Need More Digital Focus
March 18, 2009
eConsultancy: CMO Council study supports modest online ad increase
March 18, 2009
Business and Leadership: Marketers sharpening focus in 2009
March 17, 2009
eWeek Blog: The Great Business Process Divide and IT
March 17, 2009
BtoB Magazine: CMO Council finds one-third of marketers plan budget increases
March 17, 2009
bNet: Tech CMOs Spending Smarter?
March 17, 2009
Inside CRM: Service Is the New Sales
March 17, 2009
New Business Hunter: CMO Survey: Budgets Holding Up; Performance, Efficiency & Insight are Key Mandates
March 17, 2009
FutureLab: 8 Ways that Real CMOs Cut Their Budget
March 17, 2009
MSNBC: Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up but Performance, Efficiency and Insight Are Key Mandates
March 17, 2009
BrandRepublic: Marketers increasing online investment but using old performance measures
March 17, 2009
Search CRM: Marketers not seeing big budget cuts, survey says
March 16, 2009
DM News: Budgets steady, channels shifting: CMO council study
March 16, 2009
MediaPost: Marketers Put On An Upbeat Face In CMO Council Poll
March 16, 2009
Media Buyer Planner: Marketers Optimistic about Jobs, Budgets: CMO Council
March 14, 2009
Brandweek: Marketers Expect to Keep Jobs, Budgets
March 9, 2009
MyCustomer.com: Marketers lament their lot
March 9, 2009
Forbes.com: Turning Customer Pain Into Customer Gain
March 6, 2009
CustomerThink: CMOs Say One Thing and Do Another
March 2, 2009
MarketingWeb: Rate the state of marketing in Africa
February 27, 2009
ClickZ: Conversion Data: How Much Is Too Much?
February 25, 2009
Get Closure! Blog: Marketing heads admit the customer is not always king
February 25, 2009
MarketingProfs Daily Fix: Why Social Media Fails in Today's Marketing Environment
February 24, 2009
eChannelLine: Marketing increasingly complex, challenged: CMO Council
February 24, 2009
MediaPost: CMO Council Survey Probes Internal Obstacles
February 23, 2009
The Strategy Web Blog: Study: CMOs tied up by internal obstacles
February 23, 2009
BtoB Online: CMO Council report finds global marketers challenged with marketing operations
February 23, 2009
BrandWeek: Study Probes Marketers' Woes
February 20, 2009
Spiral16 Blog: Disturbing stats from the CMO Council
February 18, 2009
Pat McGraw Marketing Optimization Blog: CMO Council: CMOs Don’t Get Customer Service
February 16, 2009
WhatTheyThink: Xplor Recognizes 2009 Award Winners
February 10, 2009
BizCommunity: The state of the nation's brand
February 10, 2009
IT News Online: Everything Channel Forms Media Partnership with CMO Council's Forum to Advance the Mobile Experience™, Exclusively Delivering First of its Kind Research to Solution Providers
February 9, 2009
BtoB Online: Riding the right engine on the route to revenue
February 6, 2009
ClickThough: Proactive approach 'good for online PR'
February 4, 2009
MarketingVox: Companies Ignore Customer Feedback, Fail to Track WOM
February 3, 2009
adotas: Customer loyalty and satisfaction low priority, according to survey
February 2, 2009
CPG Matters: Consumer Base Becoming More Fragmented: Catalina
January 29, 2009
FoxBusiness: Marketing Successfully in a Recession
January 28, 2009
Business and Leadership: Marketers not turning customer pain into competitive gain
January 28, 2009
ChannelInsider: Listen Up: Don't Ignore Customers
January 28, 2009
Customer Strategy: Marketers losing the plot over customers
January 28, 2009
DirectResponse: Customer care 'not given enough attention'
January 28, 2009
WhatTheyThink News: New Report Provides Insight into the Growing TransPromo Opportunity
January 27, 2009
B2B Online: CMO Council: Marketers lag in tracking, improving customer experiences
January 27, 2009
BrandRepublic Blog: CMO Council: Social media is good for your career
January 27, 2009
Church of the Customer Blog: Word of Mouth mostly untracked
January 26, 2009
PRWeek: Online investment still lacks measurement, surveys find
January 26, 2009
MediaPost: CMOs Don't Get Customer Service, Council Finds
January 26, 2009
Ad Age: Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth
January 26, 2009
AdWeek: Study--Customer Feedback Ignored
January 26, 2009
CRM News: Marketers failing to measure customer feedback, communities
January 26, 2009
TMC.net: Firms Missing Opportunities To Retain, Win Customers: CMO Report
January 19, 2009
B2B Online: Marketers missing revenue opportunities
January 13, 2009
bMighty.com: 'Track The Yack' Reveals Laptop Users' Complaints
January 12, 2009
BizCommunity: Track the Yack - CMO Council study
January 8, 2009
PriceWaterhouseCoopers Start-Up Radio: Maximizing Revenues Amid Recession
January 7, 2009
DestinationCRM: A New Destination for Mobile Users
January 5, 2009
B2B Online: Marketers looking to boost bottom lines should focus more on retention
December 27, 2008
SPAMfighter News: Cyber Seniors Prime Targets of Online Frauds
December 16, 2008
International Business Times: Malware and "Malicious Intent" Most Prevalent Cyber Threats; Seniors Main Targets of Fraud
December 11, 2008
MarketingWeb: Unrealised potential: US Study Maps Route to Revenue
December 10, 2008
BrandRepublic: Proximity London sacked by BBC...and more DM media coverage
December 9, 2008
B2B Magazine: CMO Council Study Finds Marketers Not Realizing Full Revenue Potential of Current Customers
December 8, 2008
AdWeek: CMOs Pressured To Show ROI
December 8, 2008
International Business Times: InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western
December 8, 2008
AdWeek: New Ad Net Registers With Consumers
December 8, 2008
AdAge: That 80% of Sales Comes from Some 2% of Buyers
December 6, 2008
Direct Magazine: Marketers Lacking In Analytics Savvy: Global Survey
December 4, 2008
Mobile Marketer Daily: Red Cross attracts $190K in pledges via Text 2HELP program
November 12, 2008
FinChannel: BtoB Magazine Names Kodak's Jeffrey Hayzlett Business to Business Marketer of the Year
November 12, 2008
Bizcommunity: CMO Council meeting tackles CSI, Brand SA
November 10, 2008
MarketWatch: Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing
October 22, 2008
Search Marketing Gurus: eMetrics—The View from the CMO's office
October 16, 2008
Atlanta Journal Constitution: Home Depot trying to repair its image
October 13, 2008
B2B Magazine: CMO Council Explores Customer Experience in Difficult Market
October 10, 2008
Business Strata: Marketers ‘failing to realise full potential of current customers’
September 2008
Marketing News: 10 Minutes with Donovan Neale-May, Executive Director of the CMO Council
September 30, 2008
MarketingDaily: CMO Council Ranks Home Depot Tops In Customer Experience
September 29, 2008
TMCnet: New Study Highlights the Importance of Customer Experience
September 29, 2008
BrandWeek: Study Credits Home Depot For Consistent Messaging
September 29, 2008
Korea Times: Korea Lacks Consistent Image Plan
September 24, 2008
Asian eMarketing: Web Analytics—Turning Websites and Businesses to Gold
September 18, 2008
PricewaterhouseCoopers Start Up Radio: Why Sales and Marketing Strategies and Goals are So Misaligned at So Many Companies, Including Startups—Host Steve Bengston Interviews Donovan Neale-May, Founder and Executive Director of the CMO Council
September 15, 2008
B2B Magazine: Moving Past the Culture of Blame: Ongoing Disconnect Hampers Cooperation of Sales and Marketing
August 25, 2008
Bizcommunity: Prepping Marketers for the Global Market
August 18, 2008
MarketWatch: CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams
August 12, 2008
B2B Magazine: CMO Council study finds gap between sales and marketing
August 5, 2008
Bizcommunity: Unifying sales and marketing still a challenge for many companies, reports CMO Council
August 4, 2008
CRM Today: New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions
July 15, 2008
Corporate Event: The New Metric That Matters
July 14, 2008
Bizcommunity: Marketing in Africa, to Africa
July 10, 2008
FinanceWeek: Only 16 percent of firms budget accurately, why the rest are in Excel-Hell
June 19, 2008
Marketing Daily: CMO Council Survey Finds Inertia Among The Ranks
June 15, 2008
eChannel Line: Businesses can benefit from bridging the sales and marketing divide
June 11, 2008
Consultant News: Companies' go-to-market capabilities deemed ineffective, new CMO Council study reveals
June 9, 2008
MediaBuyerPlanner: Unifying Sales and Marketing Still a Challenge for Most Companies
June 9, 2008
B2B Online: CMO Council Study finds most companies lacking in marketing and sales effectiveness
June 9, 2008
Marketing Vox: Unifying Sales, Marketing Remains a Challenge Among Companies
June 9, 2008
Adweek: Survey: Marketing Execs Too Focused on Short Term
June 8, 2008
Brandweek: To Boost the Bottom Line, Strengthen the Front Line
June 6, 2008
Marketing Charts: Unifying Sales and Marketing Still a Challenge for Most Companies
June 5, 2008
Blog: Is Lead Generation The Only B2B Goal?
May 29, 2008
Bizcommunity: Critical need to bridge sales, marketing divide
May 29, 2008
Multichannel Merchant: ACCM Bonus: Consumers Are in Control - Deal with It
May 29, 2008
Earth Times: InfoPrint Enhances Suite of TransPromo Solutions With SAS Customer Intelligence Offering
May 29, 2008
ClickZ: Unexamined E-mail Isn't Worth Sending
May 28, 2008
B2B Online: CMO Council study finds companies lag in aligning marketing and sales
May 23, 2008
Asian e-Marketing: CMO Council: Propelling the Peer Powered Network in Asia
May 22, 2008
DMA: Live from ACCM: Who's in Control? Author Keith Wardell Puts Marketers Back in the Driver s Seat
May 12, 2008
Blog: Should Lead Generation Ignore Current Customers?
May 12, 2008
Advertising Age: If You Want Better Work, Try to Be a Better Client
May 8, 2008
Blog: Breaking News About the Challenges Facing Marketers in 2008
April 30, 2008
Irish Dev: Comit Is The Only Irish Partner In The Global Network
April 28, 2008
Advertising Age: Study: This Business Is Getting Personal
April 25, 2008
Investor's Business Daily: New Account Myopia Hurts
April 23, 2008
Sales & Marketing Management: Channel Outlook Bleak
April 22, 2008
ClickZ: Churn, Churn, Churn
April 21, 2008
DMNews: Study says CMOs are failing to use CRM well
April 17, 2008
IndustryWeek: Marketers Are Flying Blind When It Comes to Leveraging Customer Data
April 17, 2008
SearchCRM: Marketers missing the boat on customer data
April 17, 2008
IndustryWeek: IT swamped by datacentre energy needs
April 16, 2008
MarketingVox: Churn Happens as Marketers Don't Leverage Customer Data and Analytics
April 16, 2008
MediaBuyerPlanner: Churn Happens as Marketers Fail to Leverage Customer Data, Analytics
April 16, 2008
TechWorld: IT swamped by datacentre energy needs
April 16, 2008
BizCommunity: Global marketing officer council launches chapter in Africa
April 15, 2008
CustomerStrategy: Lack of Integration Harming Customer Service
April 14, 2008
TMCnet: CRM Systems Rated 'Deficient' by 45 Percent of Marketers
April 14, 2008
B2B: CMO Council finds marketers falling short in CRM practices
April 14, 2008
Adweek: Study: Marketers Flunk CRM
April 13, 2008
Brandweek: Study: Marketers Stink When It Comes to CRM
April 7, 2008
Marketing VOX: Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness
April 6, 2008
IT Channel Planet: Report: Vendors Squandering Channel Relationships
April 2, 2008
Channel Marker: Channel Survey: Vendor leads are schlock, and some other unshocking findings
April 2, 2008
Redmond Channel Partner Online: State of Vendor Leads: Worthless
April 2, 2008
ITBusiness.ca: Channel/vendor estrangement is a growing concern
April 1, 2008
eWeek: Channel Conflict Still Rampant, Partners Say
April 1, 2008
Blog: Vendor and Channel Alignment Rates an F
April 1, 2008
eChannel Line: Channel estrangement damaging IT goods and services market
March 18, 2008
MediaPost Blog: Personalized Marketing Preferred; Execution Lagging
March 13, 2008
EarthTimes: Valtira Joins Sponsorship of CMO Council's Power of Personalization Initiative
March 12, 2008
DestinationCRM: Marketing: It's Nothing Personal
March 10, 2008
Blog: Sales and Marketing Get CLOSE
March 9, 2008
ConnectIT: Marketers still under-utilizing personal communications methods
March 7, 2008
Blog: Pretty Good Personalization
March 6, 2008
Blog: Personalization–Part 1 – The Front End
March 6, 2008
MarketingVox: CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested
March 6, 2008
MarketingWeb: Go on, get personal
March 5, 2008
Direct: Personalized Marketing Lags Potential: Study
March 5, 2008
MediaPost: CMO Council: Inadequate Data Access, Metrics Are Impediments
March 4, 2008
WSJ Online: Early Tech Briefing Podcast, Power of Personalization Study
March 4, 2008
Blog: Niche Messaging
March 4, 2008
Brandweek: Study: CMOs to Spend More on Customized Content
February 28, 2008
Blog: Community Analytics' Chief to Deliver Keynote at CLOSE Workshop
February 20, 2008
Ten Links: PTC Gets Top 10 in CMO Council's Customer Affinity Index
February 19, 2008
Forbes: Slouching Toward Online Advertising
February 19, 2008
MarketWire: ON DEMAND Conference & Exposition's Marketing Keynote Panel Offers Insights on Industry Trends and Marketing Priorities from InfoTrends, the CMO Council and the Direct Marketing Association
February 11, 2008
B2B: Outsourcing analytics helps provide a high level of expertise
February 11, 2008
Computer World: Marketers unlikely to increase spending
February 11, 2008
DM News: GLOVES OFF: Focus spend on retention or acquisition?
February 6, 2008
Wharton: If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?
February 4, 2008
CNN Money: How To Move CMOs Out Of Harm's Way
January 31, 2008
Blog: CMO Council survey 2008
January 29, 2008
MarketingWeb: Customer Affinity: The new measure of marketing
January 26, 2008
Blog: Customer Focused or Not?
January 25, 2008
Blog: Where is the Wisdom of Markets?
January 23, 2008
IT-Director.com: SaaS requires established software vendors to be more customer-centric
January 23, 2008
MediaPost: Council: Customer Affinity Is New B2B Marketing Measure
January 23, 2008
MediaPost: Marketing Performance Critical; Agency Resource Functions Scrutinized
January 23, 2008
Blog: This Is a Great Time To Be a Marketer
January 22, 2008
Blog: The Power of Personalization Study
January 17, 2008
Blog: CMO Council Releases Marketing Outlook 2008 Results
January 17, 2008
MediaBuyerPlanner: CMOs: Positive Outlook for Marketing Spend, Better Accountability and Analytics
January 16, 2008
Blog: ROI Or Else
January 16, 2008
Blog: Agency Turnover
January 16, 2008
DestinationCRM: Marketers Need a Seat at the Revenue Table
January 16, 2008
Blog: CMOs Predict Marketing Spend Will Increase
January 15, 2008
WebProNews: An Outlook on Marketing for the Year
January 15, 2008
BizReport: Many marketers to change ad agency this year
January 15, 2008
Blog: CMO Survey: Budgets Holding Steady or Rising
January 15, 2008
marketo: CMO Council: Marketing Outlook 2008
January 15, 2008
New York Post: Market Survey Has Grim Ad News
January 15, 2008
Blog: CMOs upbeat about spending levels, frustrated with organizational culture.
January 15, 2008
CNN Money: New Peer-Powered Network Invites Sales Executives to Learn, Connect and Capitalize to Optimize Performance
January 14, 2008
epiphany: Marketing officers 'to focus on the web'
January 14, 2008
B2B: Marketers pursuing new customer-focused metrics
January 14, 2008
marketwire: Positive Outlook for Marketing Spend Reported by CMO Council
January 14, 2008
Adweek: CMO Survey: Nearly Half to Swap Shops
January 14, 2008
MC: Positive Outlook for Marketing Spend, Better Accountability and Analytics
January 2, 2008
Blog: B2B Vendor, Customer Perspectives Differ on "Affinity"
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