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CMO Council Standardizes on Raindance Meeting Edition LOUISVILLE, Colo.--(BUSINESS WIRE)--April 28, 2004-- Raindance Communications, Inc.(R) (NASDAQ: RNDC), today announced that it has partnered with the CMO Council, an exclusive and influential peer-networking group of technology marketing leaders, to provide Raindance Meeting Edition as the council's preferred conferencing platform. Comprised of nearly 1,000 marketing executives worldwide, the CMO Council provides authority leadership in the complex, challenging and often misunderstood technology marketing and branding fields focusing on furthering the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. "With our headquarters in Silicon Valley and chapters located across the globe, it's essential to have a communications medium that is sophisticated enough to allow for high-level knowledge exchanges, while enabling people to build personal relationships even when they're not in the same room," said Donovan Neale-May, Executive Director of the CMO Council. "Raindance Meeting Edition breaks down the barriers associated with time and location. With one-click access, we're able to start meetings faster and join forces on tasks that could have taken months to complete with frequent in-person meetings." By deploying Raindance Meeting Edition, the CMO Council is able to more effectively communicate across teams, reduce review cycles and share presentations virtually without losing the impact associated with in-person gatherings. Most importantly, the benefits of the next-generation conferencing platform and its collaborative features, including seamless application and browser sharing, allow the CMO Council to reach their deadlines and create meaningful deliverables more easily. "As evidenced by the CMO Council's satisfaction, it's clear that professional services organizations serve to benefit from today's multimedia conferencing technologies. As clients continue to demand outstanding results from their service partners, tools such as Raindance's Meeting Edition are essential for more efficient communications through sharing of documents and presentations on-the-fly, while diminishing travel budgets and increasing productivity levels," said Brian Burch, Chief Marketing Officer at Raindance. The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among chief marketing officers and brand decision-makers in the global technology industry. Almost 1,000 technology companies are represented on the CMO Council accounting for well over $450 billion in aggregated annual revenues, including the top decision makers controlling more than $40 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. The CMO Council is based in Silicon Valley with regional chapters convening in technology centers worldwide under the auspices of GlobalFluency, The Independent Network of Influence, with 40 offices in 30 countries (www.globalfluency.com). Corporate underwriters include BusinessWeek, USA TODAY, IDG (CIO/CSO Magazine, IDC, InfoWorld, PC World), Unica, Ventaso and Bitpipe. Affiliate partners include Microsoft, Verisign, Cognos, Biz360 and ViewCentral, among others. For more information, visit www.cmocouncil.org. About Raindance Communications Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Raindance, Raindance Communications, SwitchTower, OpenGo and our logo are trademarks or registered trademarks of Raindance Communications, Inc. All other company names and products may be trademarks of their respective companies. |
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