CMO council syndicates On Demand Webcast on Marketing Performance Measurement Imperatives in the Technology Sector Produced by Accela Communications, Program Features Top Marketers fromCognos, Google, Biz360, Unica and WebTrends

Southborough, MA (Oct. 4, 2004) – With a charter to boost high-level knowledge exchange among chief marketing officers, the CMO Council today announced the release of a new webcast, “Marketing Performance Measurement: The New Strategic Imperative.” The valuable and informative online video dialogue can be viewed on-demand and is aimed at giving technology marketers a better understanding of the challenges, drivers and imperatives for deploying MPM systems inside their organizations.

Produced in cooperation with the leading on-demand webcast provider, Accela Communications and presented by Donovan Neale-May, executive director of the CMO Council, the 35-minute webcast delves into the fundamental change that is occurring at every level of the marketing function and how companies are approaching MPM as a strategic priority for demonstrating the business value of marketing spend.

The “Marketing Performance Measurement” webcast can be seen at http://www.accelacomm.com/jlp/acipr/1/10002556/ and features key executives from leading MPM solution providers including You Mon Tsang, CMO at Biz360; Dave Laverty, SVP Global Marketing at Cognos; David Hirsch, Director of BtoB Vertical at Google; Carol Meyers, VP of Marketing at Unica; and Brent Hieggelke, VP Marketing at WebTrends. There is also an interview with Bill Glazier, the editor-in-chief of the CMO Council’s new seminal report on MPM, which will be released on October 7, 2004.

“Marketing Performance Measurement is a topic that has become the most pressing strategic priority for technology marketers striving to better quantify business value and improve return on spend,” stated Neale-May. “Addressing the new mandate of performance accountability in business will require an understanding of what MPM is and what the implementation challenges are. Marketers who lead the way in this quiet revolution will reap significant rewards in the years ahead.”

In the Webcast, Donovan Neale-May, executive director of the CMO Council and five senior marketers offer their insights into what’s shaping and influencing marketing performance measurement (MPM), as well as the contributions and outcomes that MPM offers at a strategic business level. Experiences are drawn from companies that are leading the way in delivering solutions that provide greater marketing predictability, operational visibility, campaign tracking, functional accountability and allocation of resources. The CMO Council's milestone 250-page report on all facets of MPM is also reviewed during the program. This can be purchased online at www.cmocouncil .org.

About The CMO Council
The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. Nearly 1,000 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $40 billion in global marketing expenditures for many of the world’s foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at http://www.cmocouncil.org.