Chief Marketing Officer (CMO) Council to Launch Extensive Marketing Performance Measurement Certificate Program
Mastering MPMT Program Combines Independent Online Study with
Validation of Marketing Measurement Expertise

Palo Alto, CA (March 28, 2006)— After more than two years of exhaustive research showing that marketing performance measurement (MPM) is top-of-mind among marketers yet difficult to plan and implement, the CMO Council today launches Mastering MPM™, a program for marketing professionals that offers intensive Marketing Performance Measurement training as well as validation of MPM knowledge and skills.

The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 2,000 senior marketing decision makers controlling more than $50 billion in annual marketing spend worldwide.

The Mastering MPM program stems from the CMO Council’s landmark Measures + Metrics study in 2004, which found that just 13 percent of marketers had formal marketing performance measurement systems, as well as feedback from hundreds of marketers who participated in the Council’s 2005 MPM Forum series, held in major U.S. and European venues. In response, the Council is providing an MPM curriculum and certificate program that will help advance marketing measurement systems critical to business success, as well as improve individual career advancement.

Two program study tracks will be offered: Track One, designed for individual marketers, will include online participation and independent study supervised by experienced MPM faculty. Track Two is designed for companies wishing to train MPM leaders and implement MPM practices within their organizations. Structured for three to six students per company, the corporate program includes online participation and independent study, as well as preparation of a company MPM project. Both tracks will be offered in spring and fall quarters. Successful completion of either track will result in “MPM Specialist” certificate. For more program information or to register, go to: www.mpmforum.org.

“Marketing performance measurement is a required barometer for proving marketing’s worth, but the expertise needed to implement such systems has proved elusive to many,” said Donovan Neale-May, executive director of the CMO Council. “We’re pleased to offer a curriculum that will provide marketers with a better understanding of the factors that influence successful MPM programs, as well as practical hands-on experience.”

About the CMO Council

The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. Nearly 2,000 top marketing executives are represented on the CMO Council, accounting for well over $50 billion in aggregated annual revenues. Visit the CMO Council Web site to find out about the initiatives geared to address executive marketers’ challenges at www.cmocouncil.org.