CMO COUNCIL™ PROGRAMS

FEATURED PROGRAMS
	GIVING CUSTOMER VOICE MORE VOLUME The Giving Customer Voice More Volume initiative will drive broader adoption and use of customer listening, feedback, engagement and advocacy systems across all markets and industry sectors, as well as educate senior marketers on the need to embrace their contact center, help desk, telemarketing, consulting and agency partners in order to integrate Voice of Customer (VOC) capabilities into mainstream operations and organizational fabrics.
	VARIANCE IN CUSTOMER EXPERIENCE The Variance in Customer Experience addresses how the level of consistency or disparity in brand-related content, claims, offers, images and messages on web sites, collaterals, ads, merchandising displays, email, statement stuffers and bills, live events, in-store exchanges and contact center interactions affects customer perception and experience.
	PROTECTION FROM BRAND INFECTION Extending the conversations started in the CMO Council’s Secure the Trust of Your Brand initiative, Protection from Brand Infection, a new strategic interest study, will focus on enterprise brand protection and take a deep dive into the brand image and integrity issues and implications of online counterfeit sales, gray market knock-offs, phishing attacks, cyber squatting, email scams, online brand and trademark abuse, domain kiting, pay-per-click fraud, copyright and patent infringements, as well as product piracy and fakes.
	CALIBRATE HOW YOU OPERATE A thought leadership initiative which will focus CMO attention on how to optimally structure, resource, and run today’s digitally driven, customer-centric, globally distributed, cross-cultural marketing organization. Given the fact that 50 percent of CMOs are hired to fix broken marketing organizations, this is a particularly timely and relevant initiative.
	PRECISION PROMOTION A milestone research initiative titled to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint Solutions Company, will drill into how targeted solutions like transpromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies.
	CLOSE The mandate of CLOSE will be to champion best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
	BUSINESS GAIN FROM HOW YOU RETAIN The initiative, entitled Business Gain from How You Retain™, will assess the degree to which major brands are unifying and centralizing customer data, undertaking effective marketing analytics, and embracing advanced segmentation strategies to minimize customer turnover and maximize the profitability of individual customer relationships.