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CMO COUNCIL™ PROGRAMS
CURRENT SURVEYS |
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MARKETING OUTLOOK 2009
The 2009 Marketing Outlook Survey, the largest independent assessment of senior marketing executives today, is an annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council. Given the economic challenges and market pressures worldwide, this year's review of '08 performance and '09 challenges and intentions is far deeper and wider than before. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead. Please take 15 minutes to complete this comprehensive assessment. Your responses will be kept confidential and shared in aggregate on publication of the '09 Marketing Outlook Report in January, and participants will be given free access to download the report. Take the Survey |
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GIVING CUSTOMER VOICE MORE VOLUME
The Chief Marketing Officer (CMO) Council seeks your views on how global marketers are Turning Customer Pain into Competitive Gain. Part of a new strategic research initiative aimed at Giving Customer Voice More Volume, our latest audit seeks to benchmark how well brands listen and respond to customer input, concerns and issues. With today's depressed economy challenging marketers to pay far more attention to the needs and wants of customers, assessing the degree to which companies continually calibrate and cultivate customer experience and loyalty has become an important business performance consideration. The Voice of Customer (VOC) has never been more powerful or more persuasive with the advent of the Internet, social media and proliferating channels of customer engagement and advocacy. Using our quick, multiple-choice questionnaire format, please take 15 minutes of your time to assess your company's level of commitment to customer experience and your organization's effectiveness in turning detractors into disciples, and objections into opportunities. Your responses will be kept confidential and we will share aggregated findings with you on completion of the study in January, 2009. Thank you for your time and assistance in this initiative. Take the Survey |
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THE REINVENT MOBILITY PC AUDIT
Explore How To Get More From Your Mobile Computer
Give PC makers a piece of your mind... and your imagination. Now is your chance to inspire and influence the next generation of mobile computers. What do you want in your next notebook or ultra-mobile PC? Are you satisfied with today's portable PC experience or do you want something that better reflects your mobile computing lifestyle? It only takes a few minutes to become an on-the-go innovator. Now is the time to let your voice be heard! Take The Reinvent Mobility PC Audit, and be an active agent for change. Take the Survey |
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